Sterling Credentials

Professional Staff

Since its incorporation in 1987, Sterling has assembled a team of more than 40 professionals who reside in its St. Petersburg, Florida corporate office. These team members have a unique blend of diverse backgrounds and are, therefore, able to provide clients with a depth and breadth of experience with which to meet their research needs. Some Sterling professionals have worked in market research firms their entire careers; others have previously worn the client's hat and were responsible for an organization’s research activities; still others have held key positions in leading businesses and higher educational institutions.

MBE Certification

Sterling Research has been certified by the State of Florida as a Minority Business Enterprise-Woman Owned and Managed. Sterling is certified through October 2007 under the present review.

In-House Resources

As further indication of Sterling's commitment to providing the highest quality service and information to its clients, most of Sterling's capabilities are "in-house." Few activities are subcontracted to others. This allows Sterling to have complete control of its clients' research to assure high quality standards, and that timetables and budgets are met.

Client Base

While Sterling provides comprehensive market research services to a varied client base, customer satisfaction tracking studies have represented a major segment of the business since our incorporation. Since 1987, the majority of the 50 million questionnaires we processed were associated with ongoing customer satisfaction programs administered by Sterling for Fortune 500 companies.

Sterling's clients include firms such as: Choice, Best Western, Noble House, Interstate Hotels and Resorts, Walt Disney, American Automobile Association (AAA), Progressive Insurance, Critikon (Johnson & Johnson), Tropicana, Circuit City, Home Depot, Michael's Stores, Red Lobster and Burger King. Our client list continues to grow because of our proven track record of providing high-value, quality market research that yields timely and actionable information.